According to Robert Franek, Princeton Review Senior VP-Publishing, "We are pleased to recommend the Lally School of Management & Technology to readers of our book and users of our site, as one of the best institutions they could attend to earn an MBA degree. We chose the 301 MBA Programs in this book based on our opinion of their academic programs and offerings, as well as our review of institutional data. We also strongly consider the candid opinions of students enrolled in these MBA Programs, who rate and report on their campus experiences in our survey for the book."

The Best 301 MBA Programs: 2010 Edition contains; school profiles, admission criteria, academics, financial aid, campus life and career information. Introductory chapters provide advice on taking the GMAT, applying to the schools and excelling at them. In the profile on the Lally School, Princeton Review editors describe the school as: “an MBA Program that combines technological innovation and a focus on entrepreneurship in a team-oriented curriculum that cuts across all business functions." They quote from students currently attending the MBA Program who say that Lally is an “entrepreneurship, MBA program friendly to those with technical backgrounds,” and “one of the best schools in providing a technology-driven MBA." Students also mention the personal attention they receive at the Lally School: “Even in the larger classes, you can tell that the professors really know who everyone is.”

In a "Survey Says" profile, The Princeton Review lists topics that Lally MBA students it surveyed were in most agreement about. The list includes: “Solid Preparation in General Management, Doing Business in a Global Economy, and Entrepreneurial Studies, along with Friendly Students, Good Social Scene, and Smart Classrooms." The Princeton Review's survey for the book asked Lally MBA students about themselves, their career plans, and their schools’ academics, student body and campus life. The Princeton Review does name one business school best overall. However, the MBA program at the Lally School of Management & Technology is one that received high marks from students, as well as the Princeton Review.

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